When you enter into something as specific as a motorsports sponsorship to promote your product, service or technology, it is going to pay off to consult experts before you invest any resources. It is hard to know for sure which way is the way forward when this environment functions so much different than other platforms.
In the short run, you will be temporarily "busier" with bringing an agency partner up to speed on your objectives and projects. It takes a bit of time to onboard properly, and this can be a source of fear in starting something new.
The reality is, in the long run, the relationship with your agency will handle much of itself. The longer you work together, the better your ROI equation moves in your favor. You will be freed up to develop priorities outside of any individual partnership. You will pay an agency for their work, connections and expertise, but it is almost certain you will get far more than what you pay for. You're probably working with the wrong agency if you think of your agency's fees as a burdensome expense.
Go with people who are eager to educate you, help you achieve your objectives, and build value. This graphic caught my eye the other day on LinkedIn and it made me continually question the "I'm too busy" answer to the requests and outreach we get each week.
Who can you partner with to make your job easier and more productive?