Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Why Sponsorship Works More Than Ever in 2024
A look at why sponsorship works and how it is different than traditional media as a marketing platform for your brand.
Sports Business 101: What You Need to Know
Sport Dimensions breaks down the best practices of sports business and shows you how to maximize ROI within your sponsorship program.
Helping Yourself with Expertise
Increase ROI by consulting experts before investing in motorsports sponsorship. Sponsorship can be an effective platform to build value for your brand.
Logistics are the Foundation of Great Experiences
Learn why working with an agency can alleviate one of the most challenging aspects of onsite sponsorship activation for your marketing team - logistics.
The New Expectations with Sponsorship and Sports Marketing
We can realign expectations with sponsorship, sports marketing, ROI and campaigns to better take advantage of the modern marketplace.
Does My Team Need to Win to Build Sponsorship ROI?
A popular question in motorsports sponsorship: does the team or driver you're supporting have to win in order for your brand to gain value?
Unofficial Advice for Those Seeking New Sponsorship
While our agency does not sell new sponsorships on behalf of properties, we do have a unique perspective on how to work in sports business.
Recovering Lost Value
We take a look at ways to make your sponsorship agreements more resilient to outside factors that you have little control over.