Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
3 Questions to Ask of Your Sponsorship Program
Don't let your sponsorship program get tired. Learn the questions you need to ask ahead of your renewal to maximize value.
Stay Nimble
Staying nimble is foundational to the culture at Sport Dimensions. You'll find it in our growth planning, activations and campaign design.
How to Activate Your Sponsorship
The team at Sport Dimensions outlines the capabilities you need to successfully activate your sponsorship.
Logistics are the Foundation of Great Experiences
Learn why working with an agency can alleviate one of the most challenging aspects of onsite sponsorship activation for your marketing team - logistics.
What is the Makeup of a Sports Marketing Agency?
Learn the various different skill sets that come together to make Sport Dimensions a highly effective sports marketing and creative agency.
Does My Team Need to Win to Build Sponsorship ROI?
A popular question in motorsports sponsorship: does the team or driver you're supporting have to win in order for your brand to gain value?
Build Business Value With Your Showcar Program
How to enhance a traditional showcar program to become more about experiential marketing and merchandising for integration into a larger marketing mix.
Creating For One
When you create for that large of a group - you are trapped to make significant compromises that dilutes your work so much that you end up with a bunch of stale nothing for no one instead of an excellent little bit for a few.
How do B2B Relationships Work in Motorsports?
B2B relationships can be a key difference maker in the ROI of your motorsports sponsorship program. Learn how you are able to access this value.
4 Pillars of Sponsorship Value
Having seen more than a few market shifts, we distill the essential 4 pillars of sponsorship value for you to build your program on.