Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Team SD Visits New York City for SportsPro Conference in 2026
The SportsPro New York Conference 2026 served as another pivotal gathering for the sports industry's most influential leaders, innovators, and experts from across the globe.
Sponsorship Rights vs. Sponsorship Activation
We break down some sports business jargon by exploring the difference between sponsorship rights and activation.
How to Activate Your Sponsorship
The team at Sport Dimensions outlines the capabilities you need to successfully activate your sponsorship.
Maximizing Motorsports Sponsorship
An introduction to some of the keys to maximize value out of a motorsports sponsorship.
The Definitive Guide to Motorsports Marketing
The regularly updated definitive guide to motorsports marketing from the team at Sport Dimensions.
Creating For One
When you create for that large of a group - you are trapped to make significant compromises that dilutes your work so much that you end up with a bunch of stale nothing for no one instead of an excellent little bit for a few.
Big Decisions with Little Experience
There are some decisions where inevitably you will have less experience than the others involved. At that point, you are best suited to hire expertise.
Buying a Sponsorship and Not Activating It
Buying a sponsorship and not activating it doesn't make much sense. Here are a few more examples of things that don't make sense.
How Does a Sponsorship Work Once You Sign the Contract?
Big numbers still take over the headlines, but how does a sponsorship work after you sign the agreement?
What Even is Sponsorship Activation?
Sport Dimensions answers what is sponsorship activation how does it relates your brand's marketing strategy.